Broadcast: Digital Transformation in the Media & Broadcast Industry

It led to a very insightful conversation which gave a look behind the scenes of media companies. It also emphasized the importance of creating a culture of innovation. Or, as Dieter Boen, Innovation Manager at VRT, says: “What I’ve learned is that creating innovation in a lab and then implementing, rarely succeeds. So, it’s important to get everyone in the company involved. Our innovation strategy is: no pain, no gain. If people feel there is value, it will roll out on its own. If there’s no value in it, then you will know it too. You have to try things hands-on as soon as possible.” Want to learn more about other insights and experiences that were shared?