Published on: 26/04/2022
Broadcast: Digital Transformation in the Media & Broadcast Industry
It led to a very insightful conversation which gave a look behind the scenes of media companies. It also emphasized the importance of creating a culture of innovation. Or, as Dieter Boen, Innovation Manager at VRT, says: “What I’ve learned is that creating innovation in a lab and then implementing, rarely succeeds. So, it’s important to get everyone in the company involved. Our innovation strategy is: no pain, no gain. If people feel there is value, it will roll out on its own. If there’s no value in it, then you will know it too. You have to try things hands-on as soon as possible.”
Want to learn more about other insights and experiences that were shared?
Our speakers
![](https://datacenteruniversity.be/wp-content/uploads/2023/09/Dieter-Boen-150x150.png)
Dieter Boen
Head of Technology, Strategy and Development, VRT
![](https://datacenteruniversity.be/wp-content/uploads/2023/09/Yan-Ketelers-150x150.png)
Yan Ketelers
Chief Marketing Officer, Venly
![](https://datacenteruniversity.be/wp-content/uploads/2023/09/Sven-Van-Vlem-150x150.png)
Sven Van Vlem
Head of Technology | News City, DPG Media
![](https://datacenteruniversity.be/wp-content/uploads/2023/09/Robert-van-Beurden-150x150.png)
Robert van Beurden
Media and Broadcast Expert, LCL
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01
Introduction -
02
What does the media & broadcast sector look like today? -
03
VRT: Which trends are relevant to your projects? -
04
DPG Media: Which trends have the biggest impact on the sector? -
05
Is there a lot of innovation within your organisation? -
06
Is it difficult to implement new tech & business models? -
07
How do start-ups work with VRT? -
08
What does Venly do? -
09
What's your approach? How do you work? -
10
How do you see collaboration with established values? -
11
Do you still see challenges around innovation? -
12
VRT: Do you have to jump on the bandwagon now to be prepared? -
13
DPG Media: Is it also a challenge for you? -
14
VRT: What other projects are you working on? -
15
DPG Media: Does working across various mediums make it harder to implement innovation? -
16
DPG Media: what have have you noticed that works well? -
17
VRT: What works well, what isn't working? -
18
Venly: What can you do for media companies? How can you bring NFTs to broadcasting? -
19
What are currently the biggest trends in tech and innovation? -
20
What do you think are promosing innovations and technologies? -
21
DPG Media: Where do you see the future of media broadcasting? -
22
LCL: How do you see the role of data centres in this new environment? -
23
Flemish Government: What is the media recovery plan? (Flemish Media and Youth Minister - Benjamin Dalle) -
24
Should the Flemish media industry be satisfied by the Flemish Government's media recovery plan? -
25
What is the MediaHub in concrete terms? -
26
DPG Media & VRT: How is it working together to create this 'block'? -
27
How do you find the people with the expertise you need? -
28
How do you find the people with the expertise you need? -
29
What are the opportunities for Belgium & Belgian companies on the international market? Is that valuable for you? -
30
Conclusion